Intro

I deliver simple and efficient digital experiences using user centered design tools and techniques

Having enjoyed years in software development I communicate effectively with developers, meeting their needs and identifying opportunistic approaches to delivery

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Leading Skills

Two disciplines I lead with

Interaction Design

Since creating my first website back in 1996, I have been witness to the evolution of the internet. This experience has provided me with a strong grounding in the fundamentals of interaction design, and my knowledge about usability comes from many years of collaboration with other UX leaders and professionals.

User Research

From the very beginning of my professional life, I have relied upon conversations with users, though at the time I didn’t understand what user-centered design was. I have done extensive primary research, including field ethnography, street-intercept research, and co-design sessions.

Additional Skills

Visual Design

Even prior to the advent of the web, I worked at two design agencies where I was honing my skills of visual design, Gestalt, and typography for many years. No matter what trends came and went, I never stopped improving those disciplines.

Lean UX, Agile, SAFe

Beautiful products reflect their beauty from within. But besides discovery and quality workmanship, the process should also be efficient and sustainable. I have been involved in creating the processes by which design teams within an enterprise work under the SAFe approach, from portfolio layer down to execution.

Digital Marketing

In the course of my professional experience, I have always been involved in strategy as well as in creating content for my digital marketing campaigns. I know what it means to properly analyse and optimise a funnel, what multivariate testing is and how to design creative that not only achieves but exceeds expectations.

Web Development

There was a part of my career where I would turnkey entire websites by myself. I did front end development, back end development, database architecture, hosting, and configuration for the websites. This practical knowledge will make me well-qualified to conduct productive discussions with the development team.

Artificial Intelligence

AI is around us and to some extent it is here to stay. I am actively exploring tools and methods of using AI in the creative process. Ultimately the goal is to deliver positive experiences by improving team understanding and removing friction from the user experience.

Values

Five things I hold to

People first

Empathy, kindness, and trust come first for me. Caring about people is not my strategy – it’s a prerequisite. I try my best to be open-minded and trusting, humble and supportive to those who work alongside me.

Make the work matter

Great teams do their best work when they understand why it matters. I aim to connect day to day decisions to the bigger picture, whether that is the user need, the product vision, or the business goal. When people can see that link, they bring more than skill. They bring energy, ownership and belief.

Challenge the familiar

I am comfortable questioning the default and pushing past inherited ways of working. Not to create disruption for its own sake, but to help teams reframe problems, explore new options, and move from “we can’t” to “how might we?”. The best progress often starts with a better question.

Better beats perfect

I care deeply about quality, but I do not believe perfection should slow down progress. I would rather help a team make meaningful improvements, learn quickly, and keep moving than wait for an ideal version that never arrives. Better for users, better for the team, better for the business.

Honest, with care

I believe in being clear, direct and open. Good feedback helps teams grow, make faster decisions, and build trust. But candour works best when it comes with empathy. You can be honest without being harsh, and that balance matters.

Tools

Miro

Analytics

User Testing

Cursor

Figma

Hotjar

Optimal Workshop

UserZoom

Axure

Chat GPT

Lovable

Excel

Sketch

Perpllexity

Claude

Powerpoint

Clients

I have worked with small and medium customers to large global brands and companies.

Testimonials

"I had the pleasure of working with Andy on a couple of projects and I can confidently say he is an exceptional UI/UX designer. His ability to put the customer first is evident in every design he creates, ensuring a seamless and intuitive user experience. Andy's skills with Figma are...

Dan England

Business Analyst at Vodafone

"I've been working for two years with Andy. He has proven his skills for understanding customer needs and translating them to technical language and UX designs. It's been a pleasure to work with him, he is always open for discussion and refinement, both with the development team, management or customers."

Rafael Garcia

Software Engineer and Data Scientist

"I had the pleasure of working with Andy, and I can confidently say that he is an exceptional UI/UX professional. His deep understanding of customer needs reflects in the intuitive and user-friendly designs he creates. Beyond his technical expertise, he has outstanding leadership skills—guiding the team with a perfect balance...

Aneef Kandukuri

IT Consultant

"I had the pleasure of working with Andy, who led the UX design for our B2B and B2C Portals for the Internet in the Car solution. As UX Lead, he combined strategic thinking with hands-on design, maintaining a strong focus on customer experience and creating intuitive, user-friendly UI with simplicity...

Petr Baron

IOT - Connected Cars (B2C, B2B, International) at Vodafone

"I had the pleasure of working with Andy at Vodafone, and I can say that he is an exceptional UX professional. His ability to understand user needs and translate them into intuitive and engaging designs is truly impressive. Andy consistently delivers high-quality work, demonstrating a keen eye for detail and...

Héctor López Luis

Solutions Architect at Vodafone

"I am very happy to recommend Alexandru for his contributions to our team. Alexandru has a knack for designing user experience (UX) flows that truly capture the insights of both our customers and internal users. He has a remarkable ability to understand and address the business needs of customers from...

Ciprian Marin

Global Product Manager at _VOIS

"I have had the pleasure of working with Andy over the last 4 years at Vodafone, and I have always been impressed by his passion and creative instinct, in UX and UI design. Andy has a valuable blend of creativity and technical expertise which, I think, sets him apart from...

Craig Martin

IoT Platform Global Expansion Product Owner

"Andy has been brain, heart and soul of Vodafone's IoT UX practice. I came to appreciate his wealth of experience and expertise in UX design, testing and implementation and I could always build on his ability and drive to deliver top class service experiences to our customers."

Markus Muenkler

IoT Program Manager

"It was a pleasure collaborating with Andy. While his background was in UX Design, he embraced the role of Product Owner within one of our Scrum teams, demonstrating a remarkable adaptability. He quickly became interested in key Agile concepts, such as User Story Mapping (reading and appying Jeff Patton book),...

Curro Torres Fernández

Certified Scrum Master

"I can only highly recommend Andy. I worked several years with Andy, he is an excellent UX designer who really makes the effort to thoroughly understand the use case in order to come up with the best design. He is also a very nice colleague to work with as part...

Marco de Gier

Senior Product Manager IoT cellular and Satellite connectivity