Focused on User Outcomes

I'm a freelance interaction designer. My role is to identify and deliver positive user outcomes by prioritising user needs based on real people interaction with your products

I design to render intent

Every project begins with figuring out the change we wish for both users and the company, then backing that up with research. I stick to short briefs, team-based discovery, initial rough explorations, and frequent reviews to ensure everyone stays on track and decisions remain transparent.

It’s not about just releasing features. The true aim is improving actual outcomes, learning post-release, and continuously refining the experience.

About me

Tools

Powerpoint
Analytics
Cursor
Claude
Figma
UserZoom
Hotjar
ChatGPT
Chat GPT
Sketch
Miro
Perplexity
Perpllexity
Optimal Workshop
Lovable
Axure
User Testing
Excel

Who I work with

I supported SMEs to large Fortune 500 organisations 

Recent work