Focused on User Outcomes

I'm a freelance interaction designer. My role is to identify and deliver positive user outcomes by prioritising user needs based on real people interaction with your products

I design to render intent

Every project begins with figuring out the change we wish for both users and the company, then backing that up with research. I stick to short briefs, team-based discovery, initial rough explorations, and frequent reviews to ensure everyone stays on track and decisions remain transparent.

It’s not about just releasing features. The true aim is improving actual outcomes, learning post-release, and continuously refining the experience.

About me

Tools

Axure
UserZoom
Miro
Powerpoint
Perplexity
Perpllexity
Lovable
Figma
Claude
Analytics
Excel
User Testing
Cursor
Sketch
Optimal Workshop
ChatGPT
Chat GPT
Hotjar

Who I work with

I supported SMEs to large Fortune 500 organisations 

Recent work

iotconn main

Managing over 200 million IoT devices

Modernising an IoT Managed Connectivity Platform
iotanalytics main

IoT Analytics

Empowering organisations to understand their IoT portfolio using historical data and outlier detection
iitc main

Enabling internet use in the car

Enabling drivers and passengers to manage their car internet connectivity
sonyps main

Lead Management for Playstation Store

Simplifying the submission and approval process of games available in the PS store.
start main

Start

Refreshing the Vodafone onboarding landing page
tbs main

The Body Shop

Creating a purposeful, reliable checkout experience for a responsible cosmetics retailer

Monsoon Accessorize

Monsoon-Accessorize is contstantly optimising their website user experience. As part of their latest programme I contributed with solutions for several sections of the website including product listing page, product detail page, check-out and user account section.
iotwebsite

Vodafone IoT Website

Website for Vodafone's IoT spin-off
gutinsight

GutInsight

Website & rebranding for an expert nutritionist