London - freelance interaction designer

Welcome! I'm Andy.

A digital product designer based in UK, specializing in B2B products. Human-centered design with a strong emphasis on usability and visual excellence.

I design to render intent

Every project begins with figuring out the change we wish for both users and the company, then backing that up with research. I stick to short briefs, team-based discovery, initial rough explorations, and frequent reviews to ensure everyone stays on track and decisions remain transparent.

It’s not about just releasing features. The true aim is improving actual outcomes, learning post-release, and continuously refining the experience.

Understand

Lorem ipsum dolor sit amet, nonumes adipiscing quis aliquando fuisset enim venenatis simul delicatissimi, pulvinar veri risus, brute omittantur platea.

Envision

Lorem ipsum dolor sit amet, nonumes adipiscing quis aliquando fuisset enim venenatis simul delicatissimi, pulvinar veri risus, brute omittantur platea.

Plan

Lorem ipsum dolor sit amet, nonumes adipiscing quis aliquando fuisset enim venenatis simul delicatissimi, pulvinar veri risus, brute omittantur platea.

Deliver

Lorem ipsum dolor sit amet, nonumes adipiscing quis aliquando fuisset enim venenatis simul delicatissimi, pulvinar veri risus, brute omittantur platea.

Who I work with

I have worked with small and medium customers to large global brands and companies.

What others say

"I had the pleasure of working with Andy on a couple of projects and I can confidently say he is an exceptional UI/UX designer. His ability to put the customer first is evident in every design he creates, ensuring a seamless and intuitive user experience. Andy's skills with Figma are...

Dan England

Business Analyst at Vodafone

"I've been working for two years with Andy. He has proven his skills for understanding customer needs and translating them to technical language and UX designs. It's been a pleasure to work with him, he is always open for discussion and refinement, both with the development team, management or customers."

Rafael Garcia

Software Engineer and Data Scientist

"I had the pleasure of working with Andy, and I can confidently say that he is an exceptional UI/UX professional. His deep understanding of customer needs reflects in the intuitive and user-friendly designs he creates. Beyond his technical expertise, he has outstanding leadership skills—guiding the team with a perfect balance...

Aneef Kandukuri

IT Consultant

"I had the pleasure of working with Andy, who led the UX design for our B2B and B2C Portals for the Internet in the Car solution. As UX Lead, he combined strategic thinking with hands-on design, maintaining a strong focus on customer experience and creating intuitive, user-friendly UI with simplicity...

Petr Baron

IOT - Connected Cars (B2C, B2B, International) at Vodafone

"I had the pleasure of working with Andy at Vodafone, and I can say that he is an exceptional UX professional. His ability to understand user needs and translate them into intuitive and engaging designs is truly impressive. Andy consistently delivers high-quality work, demonstrating a keen eye for detail and...

Héctor López Luis

Solutions Architect at Vodafone

"I am very happy to recommend Alexandru for his contributions to our team. Alexandru has a knack for designing user experience (UX) flows that truly capture the insights of both our customers and internal users. He has a remarkable ability to understand and address the business needs of customers from...

Ciprian Marin

Global Product Manager at _VOIS

"I have had the pleasure of working with Andy over the last 4 years at Vodafone, and I have always been impressed by his passion and creative instinct, in UX and UI design. Andy has a valuable blend of creativity and technical expertise which, I think, sets him apart from...

Craig Martin

IoT Platform Global Expansion Product Owner

"Andy has been brain, heart and soul of Vodafone's IoT UX practice. I came to appreciate his wealth of experience and expertise in UX design, testing and implementation and I could always build on his ability and drive to deliver top class service experiences to our customers."

Markus Muenkler

IoT Program Manager

"It was a pleasure collaborating with Andy. While his background was in UX Design, he embraced the role of Product Owner within one of our Scrum teams, demonstrating a remarkable adaptability. He quickly became interested in key Agile concepts, such as User Story Mapping (reading and appying Jeff Patton book),...

Curro Torres Fernández

Certified Scrum Master

"I can only highly recommend Andy. I worked several years with Andy, he is an excellent UX designer who really makes the effort to thoroughly understand the use case in order to come up with the best design. He is also a very nice colleague to work with as part...

Marco de Gier

Senior Product Manager IoT cellular and Satellite connectivity

Recent work

Managing over 200 million IoT devices

Modernising an IoT Managed Connectivity Platform

IoT Analytics

Empowering organisations to understand their IoT portfolio using historical data and outlier detection

Enabling internet use in the car

Enabling drivers and passengers to manage their car internet connectivity

Lead Management for Playstation Store

Simplifying the submission and approval process of games available in the PS store.