London - freelance interaction designer

Welcome! I'm Andy.

A digital product designer based in UK, specializing in B2B products. Human-centered design with a strong emphasis on usability and visual excellence.

I design to render intent

Every project begins with figuring out the change we wish for both users and the company, then backing that up with research. I stick to short briefs, team-based discovery, initial rough explorations, and frequent reviews to ensure everyone stays on track and decisions remain transparent.

It’s not about just releasing features. The true aim is improving actual outcomes, learning post-release, and continuously refining the experience.

Understand

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Envision

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Plan

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Deliver

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