Focused on User Outcomes
I'm a freelance interaction designer. My role is to identify and deliver positive user outcomes by prioritising user needs based on real people interaction with your products
I design to render intent
Every project begins with figuring out the change we wish for both users and the company, then backing that up with research. I stick to short briefs, team-based discovery, initial rough explorations, and frequent reviews to ensure everyone stays on track and decisions remain transparent.
It’s not about just releasing features. The true aim is improving actual outcomes, learning post-release, and continuously refining the experience.
Tools
Chat GPT
Excel
Figma
Sketch
Cursor
Hotjar
Miro
Perpllexity
Optimal Workshop
UserZoom
Axure
User Testing
Powerpoint
Analytics
Lovable
Claude
Who I work with
I supported SMEs to large Fortune 500 organisations



