Focused on User Outcomes

I'm a freelance interaction designer. My role is to identify and deliver positive user outcomes by prioritising user needs based on real people interaction with your products

I design to render intent

Every project begins with figuring out the change we wish for both users and the company, then backing that up with research. I stick to short briefs, team-based discovery, initial rough explorations, and frequent reviews to ensure everyone stays on track and decisions remain transparent.

It’s not about just releasing features. The true aim is improving actual outcomes, learning post-release, and continuously refining the experience.

About me

Tools

Miro
Sketch
ChatGPT
Chat GPT
Axure
Powerpoint
Hotjar
Optimal Workshop
Analytics
Excel
Cursor
UserZoom
Figma
Lovable
User Testing
Claude
Perplexity
Perpllexity

Who I work with

I supported SMEs to large Fortune 500 organisations 

Recent work