Core activities
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User Flows
One of the first problems I identified when joining the project was a communication barrier between the UX designers, developers and the client. There were contractual terms, existing silos that needed to be broken and UX was “only meant to create Axure wireframes”. Validation across 4 continents was difficult as stakeholders were not fully involved in the project.
Creating user flows rather than prototypes proved a beneficial decision that allowed everybody involved to understand what they are looking at, where they are are in the flow and easily reference their ideas
Visual Design
To support the larger Sony Partners program, a visual styleguide that matched Sony’s brand guides had to be created.
User Testing
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