Helping teams build digital products
Focusing on discovery and testing, I conceptualise, prototype and validate assumptions that balance business objectives and user outcomes.
Having enjoyed years in software development I communicate effectively with developers, meeting their needs and identifying opportunistic approaches to delivery
A multi-disciplinary background
Interaction Design
User Research
Visual Design
Lean UX, Agile, SAFe
Digital Marketing
Web Development
Artificial Intelligence
Guiding Principles
People first
Empathy, kindness, and trust come first for me. Caring about people is not my strategy – it’s a prerequisite. I try my best to be open-minded and trusting, humble and supportive to those who work alongside me.
Make the work matter
Great teams do their best work when they understand why it matters. I aim to connect day to day decisions to the bigger picture, whether that is the user need, the product vision, or the business goal. When people can see that link, they bring more than skill. They bring energy, ownership and belief.
Challenge the familiar
I am comfortable questioning the default and pushing past inherited ways of working. Not to create disruption for its own sake, but to help teams reframe problems, explore new options, and move from “we can’t” to “how might we?”. The best progress often starts with a better question.
Better beats perfect
I care deeply about quality, but I do not believe perfection should slow down progress. I would rather help a team make meaningful improvements, learn quickly, and keep moving than wait for an ideal version that never arrives. Better for users, better for the team, better for the business.
Honest, with care
I believe in being clear, direct and open. Good feedback helps teams grow, make faster decisions, and build trust. But candour works best when it comes with empathy. You can be honest without being harsh, and that balance matters.
Tools
Who I work with
