As part of a structural organisational change, Sony PlayStation needed a new way to communicate with their partners.
One of largest SonyPS project since the PS4 launch, MOLT optimised the submission and management of proposals for the PS Store.
Lead submission, product registration, campaigns, product management, marketing materials and code reviews, user managment and terms of sale scheduling were just few of the aspects covered by this project.
As UX Lead, I had the support of over 12 UX designers and 4 front-end developers, who’s work enabled a team of almost 200 people to deliver on time and almost on the budget.
Communication Deadlock
One of the first problems I identified when joining the project was a communication barrier between the UX designers, developers and the client. There were contractual terms, existing silos that needed to be broken and UX was “only meant to create Axure wireframes”. Validation across 4 continents was difficult as stakeholders were not fully involved in the project.
Creating user flows rather than prototypes proved a beneficial decision that allowed everybody involved to understand what they are looking at, where they are are in the flow and easily reference their ideas
Reviewing and understanding the flows
To support the larger Sony Partners program, a visual styleguide that matched Sony’s brand guides had to be created.
Visual Design
To support the larger Sony Partners program, a visual styleguide that matched Sony’s brand guides had to be created.
Coding and integration
The outcomes of the discovery sessions were converted into static HTML prototypes following the rules set by the visual style guides.
A constant collaboration between front-end developers and visual designers ensured that specific issues that could not be addressed in code will be corrected and communicated to relevant parties.
